search query: @journal_id 18 / total: 649
reference: 30 / 649
| Author: | Iansiti, M. |
| Title: | Shooting the rapids or managing product development in turbulent environments (Produktentwicklung) |
| Journal: | California Management Review
1995 : FALL, VOL. 38:1, p. 37-58 |
| Index terms: | |
| Freeterms: | COMPUTERINDUSTRIE |
| Language: | eng |
| Abstract: | Effective product developers in turbulent environments, such as Silicon Graphics and NEC, exhibit a development process characterized by extreme flexibility and responsiveness. This hinges on the capability to gather and rapidly respond to new knowledge about technical and market information. These companies' development process emphasizes the importance of the concept development stage, while keeping the product's specification fluid. This ensures the best match between system and component technologies, and maximum flexibility in responding to changes. |
SCIMA