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| Author: | Galbraith, C. S. Merrill, G. B. |
| Title: | The politics of forecasting: managing the truth |
| Journal: | California Management Review
1996 : WINTER, VOL. 38:2, p. 29-43 |
| Index terms: | |
| Freeterms: | ZUKUNFTSFORSCHUNG, LANGFRISTIGE UNTERNEHMENSPLANUNG, PROGNOSEMETHODEN |
| Language: | eng |
| Abstract: | The techniques of forecasting and modelling, by their very nature, are designed to reduce the inherent uncertainty of predicting the future. Unfortunately, motives other than 'predicting' often politicize the forecasting and modelling process to the detriment of managerial decision quality and investor confidence. Many firms routinely manipulate elements of the forecasting process. Better training formalized forecasting procedures, codes of conduct, clearly defined consultants' roles, and punitive actions can improve the quality of forecasting. |
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