search query: @journal_id 18 / total: 649
reference: 1 / 649
« previous | next »
| Author: | |
| Title: | Green schemes: corporate environmental strategies and their implication |
| Journal: | California Management Review
1997 : SPRING, VOL. 39:3, p. 118-134 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, BETRIEBLICHER UMWELTSCHUTZ |
| Language: | eng |
| Abstract: | Many corporations now recognize the importance of establishing a proactive environmental strategy. This article develops a framework for environmental strategy implementation based on case studies of 3 firms. The degree of which each firm's environmental strategy focuses on market or non-market areas reflects its existing core competencies. Effective implementation of this strategy often requires new environmental management systems, which need to be designed in ways that remove organizational buffers and integrate well with existing core activities. |
« previous | next »
SCIMA