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| Author: | Chesbrough, H. Rosenbloom, R. S. |
| Title: | The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies |
| Journal: | Industrial and Corporate Change
2002 : SEP, VOL. 11:3, p. 529-556 |
| Index terms: | MODELS MODEL TESTING INNOVATION EMPIRICAL RESEARCH |
| Language: | eng |
| Abstract: | This paper explores the role of the business model in capturing value from early stage technology. A successful business model creates a heuristic logic that connects technical potential with the realization of economic value. The business model unlocks latent value from a technology, but its logic constrains the subsequent search for new, alternative models for other technologies later on-an implicit cognitive dimension overlooked in most discourse on the topic. The authors explore the intellectual roots of the concept, offer a working definition and show how the Xerox Corporation arose by employing an effective business model to com mercialize a technology rejected by other leading companies of the day. |
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