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| Author: | Thomson, E. S. Laing, A. W. |
| Title: | "The net generation" : Children and young people, the Internet and online shopping |
| Journal: | Journal of Marketing Management
2003 : APR, VOL 19:3-4, p.491-512 |
| Index terms: | FAMILY EXPENDITURE CHILDREN INTERNET SHOPPING |
| Language: | eng |
| Abstract: | Nowadays children have a important part in making family purchasing decisions, because they can influence in purchasing decisions indirectly or directly. Internet is one of the reasons why marketers see nowadays children as an important potential of purchasing. This article represents data which concerns the role of the Internet in family purchasing behaviour. Article also discusses themes like use of the Internet as an information source, children´s level of online consumer skills, factors surrounding purchase influence and payment barriers. |
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