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| Author: | Gemser, G. Zee, E. Van |
| Title: | Benchmarking Industrial Design Services |
| Journal: | Design Journal
2002 : VOL. 5:2, p. 35-51 |
| Index terms: | STRATEGY BENCHMARKING INDUSTRIAL DESIGN CONSULTANTS |
| Language: | eng |
| Abstract: | In this benchmark study, the authors seek to identify strategies, operating practices, and philosophies employed by some of today's best-regarded industrial design consultancy firms in both the USA and Europe. In addition, the authors attempt to map important trends in the field of design. To reach their objectives the authors compare the design practice of design consultancy firms with a strong reputation and highly esteemed client base with competitors lacking these assets. In total, the authors interviewed 50 well-regarded and little-known industrial design firms operating in the Netherlands, Germany, Italy, the UK and the USA. Additional information was obtained by interviewing clients of professional design services and industry experts. |
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