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| Author: | Kotler, P. Rath, G. A. |
| Title: | Design : A powerful but neglected marketing tool. |
| Journal: | Unternehmung
1983 : AUG, VOL. 37:3, p. 203-221 |
| Index terms: | DESIGN MANAGEMENT MARKETING PRODUCT DESIGN INDUSTRIAL DESIGN PERFORMANCE AUDITS |
| Language: | eng |
| Abstract: |
SCIMA