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| Author: | Wind, J. F. Grashof, J. F. Goldhar, J. D. |
| Title: | Market-based guidelines for design of industrial products: a new application of conjoint analysis to scientific and technical information (STI) services. |
| Journal: | Journal of Marketing
1978 : 3 JUL VOL.42 p.27-37 |
| Index terms: | INDUSTRIAL DESIGN PRODUCTS R&D |
| Language: | eng |
| Abstract: |
SCIMA