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| Author: | |
| Title: | Video products in Italy. |
| Journal: | Market Research Europe
1991 : MAR, VOL. 23, p. 41-48 |
| Index terms: | VIDEO INDUSTRY ITALY |
| Language: | eng |
| Abstract: | Recent trends in the Italian market for video and videographic products is reviewed, including video cassette recorders, video cameras and camcorders. The Italian VCR market is currently the fastest growing in Europe. This can be attributed to attractive product innovation, low initial levels of household penetration and buoyant consumer spending conditions. However, the development of the market has been hampered by the nature of broadcast Italian TV: numerous stations, films aired almost continually. Camcorders are particularly popular in Italy. The World Cup in Italy provided a substantial sales boost to the market in 1990. The market is expected to grow strongly over the next five years. |
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