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| Author: | Usakli, A. Baloglu, S. |
| Title: | Brand personality of tourist destinations: an application of self-congruity theory |
| Journal: | Tourism Management
2011 : FEB, VOL. 32:1 p. 114-127 |
| Index terms: | brands tourism travel USA |
| Freeterms: | self-congruity theory Las Vegas |
| Language: | eng |
| Abstract: | This study examines the perceived destination personality of Las Vegas and the relationships between destination personality, self-congruity and touristÂ’s behavioral intentions. A convenience sample of 382 visitors to Las Vegas was gathered, and 368 questionnaires were analyzed. The results of the study show that the perceived destination personality of Las Vegas is five dimensional. These dimensions affect positively on intention to return and recommend. The study also supports the self-congruity theory within the context of tourism destinations. |
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