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| Author: | McKone, K. Bozewicz, J. |
| Title: | The ism simulation: teaching integrated management concepts |
| Journal: | Journal of Management Education
2003 : AUG, VOL. 27:4, p. 497-515 |
| Index terms: | Airlines Management Service industries Team work |
| Language: | eng |
| Abstract: | An experientail simulation that teaches management principles for service organizations is described in this article. This team-based simulation requires students to coordinate airline staff and suppliers to meet flight schedules and customer demand while maintaining profitability. The decisions in the simulation require students to develop an integrated approach to management, coordinating marketing, operations, managerial accounting and organizational behaviour decisions. |
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