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| Author: | Verma, R. Plaschka, G. |
| Title: | The art and science of customer choice modeling: reflections, advances, and managerial implications |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44: 5-6, p. 156- 165 |
| Index terms: | Customers Service industries Management |
| Freeterms: | Customer-choice modeling |
| Language: | eng |
| Abstract: | This article focuses on customer-choice modeling (hereafter as: CCM) highlighting some of the valuable managerial and methodological insights that authors have observed during the past ten years. CCM is examined in the context of service-driven markets and the advantages of the use of CCM for managers are discussed. |
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