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| Author: | Pla-Barber, J. Sanchez-Peinado, E. Madhok, A. |
| Title: | Investment and control decisions in foreign markets: evidence from service industries |
| Journal: | British Journal of Management
2010 : SEP, VOL. 21:3 p. 736-753 |
| Index terms: | investments service industries globalization assets international business companies |
| Language: | eng |
| Abstract: | This article empirically examines the entry mode choice in the service sector. A model is suggested for choice of entry mode that separates the decision into two levels of analysis: first, at the more macro level: commitment is affected mostly by country-related variables and second, at the micro level: control is addressed by company-related variables. The study is based on a sample of 328 foreign market entries. |
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