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Author: | Heckler, S.E. Childers, T.L. |
Title: | The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? |
Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 475-492 |
Index terms: | CONSUMER RESEARCH MARKETING INFORMATION MULTIDIMENSIONAL SCALING |
Language: | eng |
Abstract: |
SCIMA