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| Author: | Teas, R.K. Wong, J.K. |
| Title: | Item Context and the Stability of Entity-based and Attribute-based Multiattribute Scaling Methods |
| Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 536-545 |
| Index terms: | SCALING MULTIDIMENSIONAL SCALING MULTIATTRIBUTE MODELS CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA