search query: @indexterm Book trade / total: 66
reference: 22 / 66
| Author: | Hardt. G. |
| Title: | Buchmarkt: Positionierung im Überlebensraum. |
| Journal: | Absatzwirtschaft
1993 : JUL, p. 50-53 |
| Index terms: | BOOK TRADE POSITIONING PRICING MARKETING STRATEGY MARKET STRUCTURE GERMANY |
| Language: | ger |
| Abstract: |
SCIMA