search query: @indexterm book trade / total: 66
reference: 22 / 66
Author: | Hardt. G. |
Title: | Buchmarkt: Positionierung im Überlebensraum. |
Journal: | Absatzwirtschaft
1993 : JUL, p. 50-53 |
Index terms: | BOOK TRADE POSITIONING PRICING MARKETING STRATEGY MARKET STRUCTURE GERMANY |
Language: | ger |
Abstract: |
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