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| Author: | Amine, A. |
| Title: | Application d'une methode de construction d'echelle a la recherche d'informations |
| Journal: | Recherche et Applications en Marketing
1993 : VOL.8:1, p. 97-112 |
| Index terms: | MARKETING RESEARCH CONSUMER EXPECTATIONS INFORMATION MULTIDIMENSIONAL SCALING |
| Language: | fre |
| Abstract: |
SCIMA