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| Author: | Perrien, Jean Ricard, Line |
| Title: | L'approche relationnelle dans le secteur bancaire |
| Journal: | Gestion-HEC Montreal
1994 : DEC, VOL. 19:4, p. 21-26 |
| Index terms: | BANKS BANK MARKETING HUMAN RELATIONS |
| Language: | fre |
| Abstract: |
SCIMA