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| Author: | Stern, W. |
| Title: | Did dirty tricks create a best-seller? |
| Journal: | Business Week
1995 : AUG 7, VOL. 3420:750, p. 30-33 |
| Index terms: | CONSULTANCY BOOK TRADE SALES METHODS |
| Language: | eng |
| Abstract: | Best-selling books have become key marketing tools for consulting firms. They build credibility in the marketplace and popularize a firm's proprietary management concepts and trademark buzzwords. CSC, with revenues of about USD 250 million and some 300 consultants, has emerged as one of the nation's fastest-growing consulting firms - at least partly because of the widespread succes of Reengineering the Corporation. |
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