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| Author: | Perkins, W. Reynolds, T. |
| Title: | Interpreting multidimensional data with cognitive differentiation |
| Journal: | Psychology & Marketing
1995 : SEP, VOL. 12:6, p. 481-500 |
| Index terms: | MULTIDIMENSIONAL SCALING DATA ANALYSIS COGNITION |
| Language: | eng |
| Abstract: | The interpretation of multidimensional data in consumer research has traditionally required property fitting to determine the structure underlying the data. As an alternative, Cognitive Differentiation Analysis (CDA) regresses a matrix of pairwise product judgments on vectors of product-attribute ratings. The estimated multiple regression equation indicates the degree of differentiation in the pairwise data that is accounted for by each attribute. |
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