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| Author: | Irmler, G. Drosten, M. |
| Title: | Welches Erlebnismarketing kommt an? *STELLA |
| Journal: | Absatzwirtschaft
1997 : SEP, p. 16-19 |
| Index terms: | LEISURE INDUSTRY MARKETING STRATEGY RETAIL INDUSTRY CO-OPERATION GERMANY |
| Language: | ger |
| Abstract: |
SCIMA