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| Author: | Gertner, R.H. Stillman, R.S. |
| Title: | Vertical integration and Internet strategies in the apparel industry |
| Journal: | Journal of Industrial Economics
2001 : DEC, VOL. 49:4, p. 417-440 |
| Index terms: | INTERNET RETAIL INDUSTRY STRATEGY VERTICAL INTEGRATION |
| Language: | eng |
| Abstract: | The authors explore the relationship between vertical scope and the ability to respond to a significant economic shock by studying how firms in the apparel industry have adapted to Internet. They find that vertically integrated speciality retailers, e.g. The Gap, tended to start on-line sales sooner than non-integrated vendors, e.g. Nautica, and department stores. |
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