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| Author: | Milton-Smith, J. |
| Title: | Ethics, the Olympics and the search for global values |
| Journal: | Journal of Business Ethics
2002 : JAN II, VOL. 35:2, p. 131-142 |
| Index terms: | Sports industry Leisure International Ethics |
| Freeterms: | Olympic games Values |
| Language: | eng |
| Abstract: | The backlash against the Olympic Games reflects the failure of the major global institutions in dealing with the social and ethical consequences of globalisation in areas such as the environment, poverty, terrorism and natural disasters. Disillusionment with the Olympic Games mirrors the disenchantment with the perceived values of globalisation, incl. winning at any price, commercial exploitation by multinational corporations (MNCs), intense national rivalry, cronyism, cheating and corruption and the competitive advantage of advanced nations. How could the Olympic Movement reverse this perception? The most important change would be in the area of leadership. |
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