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| Author: | Hart, R.P Jennings, W.P. Dixson, M.J. |
| Title: | Imagining the American People: Strategies for Building Political Community |
| Journal: | Journal of Communication
2003 : MAR, VOL. 53:1, p. 138-154 |
| Index terms: | POLITICS MEASUREMENT |
| Freeterms: | Self-Conception Collective Identity Values |
| Language: | eng |
| Abstract: | The study examines the portrayal of the American electorate by political campaigners, the mass media and voters themselves between 1948 and 2000. Using data collected from the three sources mentioned, the auhtor formulates a picture of the electorate. The author argues that examining a peoples´ self-conception helps understanding the fundamental workings of their thoughts and values. |
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