search query: @indexterm Western Europe / total: 66
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| Author: | O'Donoghue, D. Steele, L. |
| Title: | Is lifestage losing its meaning? |
| Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 24-27 |
| Index terms: | life style segmentation Western Europe |
| Language: | eng |
| Abstract: | Is lifestage segmentation still valuable? This paper draws some challenging conclusions from the blurring of lifestage differences in Western Europe. |
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