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| Author: | Steurer, R. Konrad, A. |
| Title: | Business-society relations in Central-Eastern and Western Europe: How those who lead in sustainability reporting bridge the gap in corporate (social) responsibility |
| Journal: | Scandinavian Journal of Management
2009 : MAR, VOL. 25:1, p. 23-36 |
| Index terms: | corporate responsibility social responsibility sustainable development stakeholders reporting Eastern Europe Western Europe |
| Language: | eng |
| Abstract: | Corporate (social) responsibility (hereafter as: CR) has become a popular issue in Western Europe, so that no major company can afford to ignore it. This paper aims to analyse the understanding and relevance of the CR of some major companies from the new Central-Eastern Europe Member States that are leaders in sustainability reporting. The analysis is structured in direct comparison with a similar analysis on major Western European Companies. The paper intertwines two qualitative strands of research: an analysis of 19 CR reports provides a general impression about the understanding of CR across different socio-political contexts. The report-based depiction is complemented by two surveys of 22 companies, which show the relevance that the companies attach to specific CR issues. To conclude, the understanding of CR seems context-specific, but in the case of major companies that are leading in CR reporting, the differences are not as stark as one might expect. |
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