search query: @indexterm Book trade / total: 66
reference: 46 / 66
Author: | Mackerness, E. D. |
Title: | End-paper advertising. |
Journal: | European Journal of Marketing
1986 : VOL. 20:9, p. 57-71 |
Index terms: | ADVERTISING MEDIA BOOK TRADE |
Language: | eng |
Abstract: |
SCIMA