search query: @indexterm Book trade / total: 66
reference: 36 / 66
| Author: | Guild, A. |
| Title: | King of clubs |
| Journal: | Business
1990 : SEP, p. 89-91 |
| Index terms: | BOOK TRADE PUBLISHING INDUSTRY BOOK TRADE |
| Language: | eng |
| Abstract: | Role of Bertelsmann, the German media conglomerate in the European book trade market, and in the UK in particular. Blocked merger. Book club members. Hardback sales. Threat to small clubs. Small margins. Shortened membership duration. Book club sales. Pre-tax profit. Market for general fiction. Increased competition. |
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