search query: @indexterm Book trade / total: 66
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| Author: | Viereck, S. |
| Title: | Stapelware |
| Journal: | Manager Magazin
1990 : OCT, VOL. 20:10, p.280-285 |
| Index terms: | BOOK TRADE BOOK TRADE PUBLISHING INDUSTRY |
| Language: | ger |
| Abstract: | The author describes the situation of the East German publishing houses. Marketing was a foreign word for them, it was like in paradise, they did not have to care for the fate of their products. The publishing house chiefs hope that they can find their way under the new conditions as well. |
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