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| Author: | Terblanche, N. S. |
| Title: | Customer experiences, interactions, relationships and corporate reputation: a conceptual approach |
| Journal: | Journal of General Management
2009 : AUTUMN, VOL. 35:1 p. 5-17 |
| Index terms: | companies competitive advantage consumer behaviour customer relations reputation |
| Language: | eng |
| Abstract: | This study investigates the relationship between customer experiences and reputation formation. The article tries to contribute to the understanding of the influence of an multidisciplinary activity, the creation of shopping experiences for customers by retailers, on corporate reputation. |
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