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| Author: | Kirkpatrick, D. |
| Title: | He wants all your business - and he's starting to get it |
| Journal: | Fortune
1997 : MAY, VOL. 135:10, p. 42-49 |
| Index terms: | HIGH TECHNOLOGY TELECOMMUNICATIONS INDUSTRY COMPANY GROWTH PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | Windows NT, Microsofts new operating system for a desktop PC and the corporate network it runs on, is beginning to take over. Microsoft is combining product innovation with marketing power and financial muscle to take over a market. For 15 years, as the company has racked up victory after another, jealous observers and rival executives have carped that Microsoft is just an overbearing marketer popularizing work bought or appropriated from others. But now NT is the most important step toward a goal long envisioned by Gates: shunting the world's biggest computing tasks from mainframes to cheaper and smaller machines. |
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