search query: @indexterm Telecommunications industry / total: 669
reference: 237 / 669
Author: | Brennan, R. |
Title: | Buyer/supplier partnering in British industry: the automotive and telecommunications sectors |
Journal: | Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 759-775 |
Index terms: | RELATIONSHIP MARKETING CAR INDUSTRY TELECOMMUNICATIONS INDUSTRY UNITED KINGDOM |
Language: | eng |
Abstract: |
SCIMA