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| Author: | Andersson, P. Mölleryd, B. |
| Title: | Channel network change and behavioral consequences of relationship connectedness |
| Journal: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 291-301 |
| Index terms: | Organizations Networks Companies Telecommunications industry Sweden |
| Language: | eng |
| Abstract: | This paper studies network perspective on channel relationship change and retail evolution. Presented are e.g. theories on retailing, marketing channels, and interorganizational network, changes in the Swedish mobile telephony marketing network (from 1971 to 1994). |
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