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| Author: | Selnes, F. Gönhaug, K. |
| Title: | Effects of supplier reliability and benevolence in business marketing |
| Journal: | Journal of Business Research
2000 : SEP, VOL. 49:3, p. 259-271 |
| Index terms: | Marketing research Suppliers Reliability Consumer satisfaction Telecommunications industry |
| Language: | eng |
| Abstract: | The authors examine affective and cognitive responses to suppliers' performance in an industrial context. In a study of 150 established buyer-seller relationships in the industrial telecommunication market, they found that customers' affective responses to supplier reliability were different from their responses to supplier benevolence. |
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