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| Author: | Krafft, M. Litfin, T. |
| Title: | Adoption innovativer Telekommunikationsdienste- Validierung der Rogers-Kriterien bei Vorliegen potenziell heterogener Gruppen |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2002 : FEB, VOL. 54:1, p. 64-83 |
| Index terms: | INNOVATION TELECOMMUNICATIONS INDUSTRY CUSTOMERS SERVICE |
| Language: | ger |
| Abstract: | Recent innovations in telecommunication comprise products and services such as ISDN, DSL, or the UMTS standard for mobile phones. Such innovations seemingly offer opportunities for tremendous revenues and earnings. However, it is questionable whether many customers will adopt the innovations and whether profitable business plans can be developed. The so-called Rogers criteria may help to understand the phenomenon of adoption or non-adoption of new telecommunication services. Using primary data from telephone interviews with more than 1,000 households, Krafft and Litfin test whether these criteria can be applied to the issue of adoption of innovative telecommunication services (original in German). |
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