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| Author: | Kodama, M. |
| Title: | Knowledge creation through the synthesizing capability of networked strategic communities: case study on new product development in Japan |
| Journal: | Knowledge management research & practice
2003 : DEC, VOL. 1:2, p. 77-85 |
| Index terms: | Knowledge management New products Product development Networks Information technology Telecommunications industry Companies Case studies Asia |
| Language: | eng |
| Abstract: | This paper provides a new point of view regarding the knowledge management (KM) of new product development (NPD), a high-tech field requiring the merging and integration of different technologies. As a case study, the paper examines the dynamism of the knowledge creation process in NPD at Nippon Telegraph and Telephone Corporation (hereafter as: NTT), a traditional Japanese telecommunication company. The synthesizing capability of the leadership-based strategic communities (here as: str-comm.) comprising community leaders inside the networked str-comm. enabled NTT to build new business models aimed at customers and achieve successful NPD ahead of other competitors. |
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