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| Author: | Lal, D. Strachan, P.A. |
| Title: | Understanding strategising in the telecommunications industry: lessons for global telecoms firms |
| Journal: | Journal of General Management
2007 : SPRING, VOL. 32:3, p. 19-43 |
| Index terms: | management decision making telecommunications industry case studies United Kingdom |
| Language: | eng |
| Abstract: | This article deals with the issue and challenge of strategizing (hereafter as: str-g.) in the global telecommunications (here as: t-comm.) industry. Especially, it is focused on the key factors of environmental change with its consequences on decision making and str-g. at the t-comm. company British Telecommunications Plc. since 1984. Provided is an overview of the case study methodology. It is asserted that the research into corporate decision making has implications in both academic field and practicing professional field of t-comm. |
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