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| Author: | Capella, L. M. Jain, S. C. |
| Title: | Quantitative techniques in marketing: an assessment of teaching and usage patterns. |
| Journal: | Decision Sciences
1978 : 2 APR VOL.9 p.346-361 |
| Index terms: | MARKETING EDUCATION QUANTITATIVE TECHNIQUES |
| Language: | eng |
| Abstract: |
SCIMA