search query: @indexterm marketing education / total: 67
reference: 27 / 67
Author: | Meyer, A. |
Title: | Abschied vom Marketing-Mix- und Ressortdenken?: Integriertes Marketing, Teil 1. |
Journal: | Absatzwirtschaft
1994 : SEP, p. 94-101 |
Index terms: | MARKETING MANAGEMENT MARKETING MIX MARKETING THEORY CUSTOMERS MARKETING EDUCATION |
Language: | ger |
Abstract: |
SCIMA