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| Author: | Meyer, A. |
| Title: | Abschied vom Marketing-Mix- und Ressortdenken: Integriertes Marketing, Teil 2. |
| Journal: | Absatzwirtschaft
1994 : OCT, p. 102-106 |
| Index terms: | MARKETING MANAGEMENT MARKETING MIX MARKETING THEORY CUSTOMERS MARKETING EDUCATION |
| Language: | ger |
| Abstract: |
SCIMA