search query: @indexterm Marketing education / total: 67
reference: 14 / 67
| Author: | Bell, J. |
| Title: | Marketing education without borders: exploiting the new information technologies |
| Journal: | Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 615-624 |
| Index terms: | MARKETING EDUCATION MANAGEMENT INFORMATION TECHNOLOGY |
| Language: | eng |
| Abstract: | The recent literature on management education has been highly critical of the provision and delivery of educational offerings. In particular, by the failure of educators to address the international dimensions. This article outlines and evaluates a collaborative attempt to address these issues via the use of the new information technologies. This article discusses the formation of a consortium of Irish and American universities. It describes and evaluates an export research project conducted by Irish and American students on behalf of a number of US firms. |
SCIMA