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| Author: | Böcker, F. |
| Title: | Marktforschung: Zwischen Handlungsanweisung und Grundlagenforschung. |
| Journal: | Betriebswirtschaft
1982 : JUN, VOL. 42:2, p. 293-300 |
| Index terms: | STATISTICAL METHODS DECISION THEORY MARKETING EDUCATION RESEARCH |
| Language: | ger |
| Abstract: |
SCIMA