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| Author: | Fitzpatrick, W. M. Burke, D. R. |
| Title: | Virtual Venturing and Entry Barriers: Redefining the Strategic Landscape |
| Journal: | SAM Advanced Management Journal
2001 : AUTUMN, VOL. 66:4, p. 22-30 |
| Index terms: | VIRTUAL REALITY VENTURE CAPITAL STRATEGY COMPETITION |
| Language: | eng |
| Abstract: | Firms wishing to enter markets dominated by established firms frequently must overcome a variety of competitive barriers including economies of scale, capital requirements, access to distribution channels, product differentiation, switching costs, cost disadvantages independent of scale, and government policy. These barriers lengthen the time during which existing firms may be able to exploit competitive advantage without risking competitive rivalry or imitation from others. This paper seeks to demonstrate how the virtual form of organization may permit firms to mitigate the competitive impact of the first four of these traditional entry barriers by leveraging the strategic capabilities of sub- contractors/outsourcers, value chain partners, and information technologies. |
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