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| Author: | Yoo, W.-S. Suh, K.-S. |
| Title: | Exploring the Factors Enhancing Member Participation in Virtual Communities |
| Journal: | Journal of Global Information Management
2002 : JUL-SEP, VOL. 10:3, p. 55-71 |
| Index terms: | VIRTUAL REALITY INFORMATION TECHNOLOGY PARTICIPATION |
| Language: | eng |
| Abstract: | The purpose of this study is to find the factors that enhance member participation in virtual communities. Although there are many factors influencing member participation, this study limits its independent variables to those of managing strategy and information system quality. In addition to finding their direct impacts, this study identifies indirect effects through two mediating variables such as member visit and sense of community. The result of this study revealed that there was no significant direct path from managing strategy to participation. However, the path from sense of community to participation was strongly supported by the results. |
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