search query: @indexterm VIRTUAL REALITY / total: 67
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| Author: | Lieberman, M. |
| Title: | Getting your money's worth: virtual targeting |
| Journal: | Admap
2005 : VOL. 40:1, p. 42-44 |
| Index terms: | Discriminant analysis Marketing Virtual reality |
| Language: | eng |
| Abstract: | The article explains a model that will help marketers to reach the right audience more efficiently. It also introduces the basics of virtual targeting and discusses the future of marketing. |
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