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| Author: | Brown, J. A. Sommers, D. E. |
| Title: | Developing a strategic marketing orientation in a large industrial firm. |
| Journal: | Industrial Marketing Management
1982 : JUL, VOL. 11:3, p. 167-171 |
| Index terms: | STRATEGIC PLANNING DECENTRALISED ORGANIZATIONS MARKETING MANAGEMENT MARKETING EDUCATION TRAINING CONSULTANTS |
| Language: | eng |
| Abstract: |
SCIMA