search query: @indexterm REVIEWS / total: 67
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| Author: | McDermott, L. Stead, M. Hastings, G. |
| Title: | What is and what is not social marketing: the challenge of reviewing the evidence |
| Journal: | Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 545-553 |
| Index terms: | Effectiveness Health Nutrition Reviews Social marketing |
| Language: | eng |
| Abstract: | This article discusses social marketing and the effectiveness of using it to tackle nutrition problems. One of the most outstanding challenges was identifying programmes which could be truly defined as social marketing. The process of applying and testing a framework for identifying and evaluating legitimate social marketing research. Implications for both social marketing theory and practice are dealt with. |
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