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| Author: | Tregear, A. Kuznesof, S. Brennan, M. |
| Title: | Critical approaches in undergraduate marketing teaching: investigating students' perceptions |
| Journal: | Journal of Marketing Management
2007 : VOL, 23:5-6, p. 411-424 |
| Index terms: | marketing education qualitative research students teaching methods |
| Freeterms: | critical marketing |
| Language: | eng |
| Abstract: | This article discusses how students respond to critical approache and whether they perceive any of the proposed benefits themselves. Two modules have been used, both of which take similarly designed critical appraoches. The study explores factors influencing student perceptions and concludes with some practical recommendations. |
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