search query: @indexterm Marketing education / total: 67
reference: 39 / 67
| Author: | Perry, C. Euler, T. |
| Title: | Marketing simulations in tertiary institutions: a review and future directions. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:4, p. 40-49 |
| Index terms: | MARKETING EDUCATION SIMULATION |
| Language: | eng |
| Abstract: |
SCIMA